Cash flow

In every business there is money coming in and money going out, this is known as cash flow. This exists in the form of inflows (money being made available for a business) and outflows (money paid out by a business). … Read More

Sales, revenue and costs

So time to get into the nitty-gritty of sales, revenues and costs! It’s not the most riveting topic – but it’s also not the longest so don’t worry. Let’s kick things off with sales. Sales are the number of products … Read More

Sole traders, partnerships and shares

Different types of businesses all have different ways of funding their firms. Whether you’re a sole trader, partnership or a public limited company, you will have different options available to you when it comes to money. Let’s first look at … Read More

Bank loans and overdrafts

All businesses need cash to operate – that’s pretty basic business. But there are quite a few ways that firms can raise finance apart from selling its goods or services. The process of looking for money to start a new … Read More

Sources of finance

For businesses to be able to run smoothly and efficiently, or even get off the ground in the first place, they need to have some sources of finance. Consider a new business for instance there are a number of reasons … Read More

Primary and secondary research

When a company is carrying out market research in order to make their product as successful as possible they can use either primary or secondary research. So let’s go through each one and see how a business can use this … Read More

Boston Matrix and the product life cycle

Each product that appears on the market has a product life cycle, because let’s be honest times change and very few people are still walking around with a boombox – iPods were invented, luckily. Anyway, there are four stages to … Read More

The Marketing Mix and pricing strategy

Before we can learn anything about how companies sell their products, it’s probably worth understanding what we mean when we’re talking about marketing. Marketing is the management process involved in identifying, anticipating and satisfying customer requirements while still managing to … Read More

Market research

Companies often put a lot of time and money into market research and development (R&D). R&D mainly focuses on bringing new products to market. It does this through formulating ideas, testing products and improving them. This is the first phase … Read More

Laws and regulations

It’s always important that businesses treat their customers fairly and provide them with a good service. However, in order to ensure that customers are receiving the quality that they are entitled to there are a number of laws in place … Read More