Here’s some business 101 – if you don’t look after your customers, they won’t look after you. And because of this it’s vital that a business is able to identify the people they are targeting their products at and provide a good service.
Customer service refers to meeting customer needs as well as possible and keeping customers happy with the business.
Businesses have a number of ways of improving their customer service, such as ensuring the quality of products themselves, providing necessary information about the product, providing after-sales service, ensuring employees have the correct attributes, ensuring the quality of business premises offering disabled access, and offering customers several payment options.
Businesses can also ensure good customer service by ensuring the quality of the products themselves. More specifically, products must be reliable and used safely by customers.
The attitudes and skills of employees are especially important for customer service. Providing employees training in communication will allow them to deal with customers clearly and politely, whilst they should also have a good knowledge of the products they are selling.
Providing good customer service is advantageous to a business for a number of reasons:
– If customers are satisfied, then they are more likely to tell others about the business, or the business will become more well-known. As a result, the business may attract new customers.
– A business’s sales will be good, meaning that long-term revenue and profits will increase.
– If sales increase, then the portion of market share held by the business may increase.
– Good customer service may lead to customers remaining loyal to the business in the long-term.
In order to achieve long-term customer service a business will also aim to meet its customers needs after they have bought a product, this is known as after-sales service.
This may include dealing with customer complaints, giving product-specific advice to customers, repairing or servicing products, delivering products without delay, or exchanging products.
This is common practice when buying a luxury good such as an expensive car.
Businesses have also adapted to online methods in order to improve their customer service offering.
For instance having a good website will help to improve a business’ customer service in a number of ways:
– It can provide customers with advice on products, especially if they have any issues with them.
– It can provide answers to customers frequently asked questions (FAQs), so that they get solutions quickly.
– It can give the customer new information about the business more quickly than by other means.
– It can help the business advertise to a much wider base than by other means.
And that’s how to keep your customers happy to ensure they return again and again to your business! Easy!